Program - Medical Device Workshops
Program - Medical Device Workshops
The educational program is designed to cover a wide range of subject matter and should appeal to attendees representing small, large, early stage, late stage, private and public device companies. The format will feature a combination of “how-to” sessions and an exciting debate format.
Speakers and Moderators
Rick Randall – President & CEO, Trans1, Inc.
Kevin King – Partner, Sutherland Asbill & Brennan LLP
Kean DeCarlo – Partner, Needle & Rosenberg
Noah Roth – Director, IP & New Technology, Icon Interventional Systems
David Field – President & CEO, T3 Medical
Julie Collins – BioScience Manager, Georgia SBIR Assistance Program
Mark Phelps – Sr. VP, R&D, LifeSync Corporation
Jill Knight – Managing Director, Atlanta Healthcare Consulting
Lynn Hood – President, Hood Marketing Solutions
George Cavagnaro – Vice President, Marketing, Bard Urological Division
Kelly Slone – National Venture Capital Association
John Edwards - President, Apeliotus Technologies, Inc.
Paul Gianneschi – President & CEO, Hatch Medical
Tom Brooks - Partner, HealthCare Capital Partners
David Hartnett - Vice President, Economic Development, MACOC
Robyn Fritz - Account Executive, Thomas Rutherfoord, Inc.
Educational Sessions
Creating an Intelligent IP Strategy: The ability to acquire, smartly manage, and optimally leverage intellectual property is fundamentally important and valuable to medical device companies. Experienced patent attorneys will address key issues surrounding protection of a company’s intellectual assets.
The Great Debate 1 - Early Stage Financing:
Affirmative Position: The Venture Capital community represents the best option for entrepreneurs to get their company off the ground.
Negative Position: Start-ups should consider all other financing options before they approach a venture capital firm.
How to Obtain SBIR Funding: SBIR grants are a viable funding mechanism to support new product development in both emerging and well-established companies. This session will provide an opportunity to learn and understand the process of obtaining grants from those with a successful track record of securing funding for growing businesses.
Critical Issues with Product Liability: What you need to do to protect your company as a product moves from the bench to the hospital setting. Best practices for effective risk management will be reviewed by legal, insurance and device industry representatives.
Reimbursement 101: Reimbursement must be considered early in the medical device development process and plays a critical role in the success and valuation of a product in today’s market. Industry experts will help make sense of this complex topic and present the up-to-the minute thinking on coding, coverage and payment from both a governmental and private payer prospective.
The Great Debate 2: The Role of Branding in the Medical Device Industry:
Affirmative Position: Product branding is an essential element of all successful marketing campaigns and is especially important in the medical device industry.
Negative Position: Branding doesn’t matter for devices – companies should save their money.
Picking the Right Exit Strategy: Venture capitalists, business development professionals and entrepreneurs will engage in a “no-holds barred” discussion on determining the best option for a company to have a successful liquidity event, whether it is via acquisition, merger, or initial public offering.